The Startup Playbook by David S. Kidder

Author:David S. Kidder
Language: eng
Format: epub
Publisher: Chronicle Books LLC
Published: 2012-03-15T16:00:00+00:00

SETH’S BEST ADVICE

BUSINESS OPERATIONS

Structure Financing Alongside Investors with Warrants Next to Stock

Instead of providing penny stock to our founders, we provided warrants. This allowed us to invest alongside our investors on the same terms and gain more control of the company as we grew.

CUSTOMER DEVELOPMENT

Develop a Long-Term Relationship with Your Customers

One interesting aspect of our growth has been the great response we’ve received to our Honest Kids line. It’s really fueled a lot of our sales today. More important, it helps assure future sales. Honest Kids is for children who are still drinking from juice pouches. But those kids are going to be Honest Tea and Honest Ade drinkers in the decades ahead.

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